VIDEO SUPPORTS YOUR WRITTEN CONTENT THROUGH STORY.
Video is a great way to communicate your message. It can be used to supplement written content, tell a story, demonstrate how something works, or show people how to do something. For example:
A short video demonstrating the features of your product could be included as part of an e-mail newsletter.
A longer video (5–10 minutes) can be created and posted on YouTube or Vimeo as part of a blog post that explains why video is important and why you should use it too.
If you have created an infographic with data that supports your written content then consider creating an animated version of this infographic using PowToon or Flatcast so that it looks more appealing when shared on social media sites like Facebook and Twitter.
VIDEO BUILDS TRUST
When it comes to building trust and credibility, video is a game changer. Video builds trust in a way that written content simply can’t match.
Video is more engaging, memorable and persuasive than any other medium. According to the Internet Retailer 2018 Omnibus Survey, 94% of consumers are more likely to purchase from companies that produce high-quality video content—a figure which rises to 97% among millennials.
VIDEO IS PREFERRED
In short, video is more engaging than text. It’s easier to digest than audio. And it builds trust faster than either of those mediums.
So why should you care about this? Because video has been shown to be preferred over both text and audio when it comes to learning new information online, meaning that if you want people to take action on your sales page or at the end of a blog post (and who doesn’t?), it’s best practice for you to include some sort of visual aid in your content marketing efforts.
VIDEO CAN IMPROVE YOUR SEO RANKING
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Video is a great way to communicate with your audience.
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Search engines like video.
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Video can help you rank higher in search engines, which will drive more traffic and sales for your business.
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Video can improve your website’s user experience, which will make it more likely that users will spend time on the site and become customers of yours.
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Videos tell stories and help people learn about your brand, products or services. This helps build trust with potential customers, who are then more likely to do business with you because they know what they’re getting into!
VIDEO DRIVES TRAFFIC AND ENGAGEMENT
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Video is popular on social media. Social media platforms such as Facebook and Instagram have added native video to their offerings, which makes it easier for users to create and share videos with their friends.
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Video is popular on search engines. Keywords in your title tag will help you rank higher in search engine results pages (SERPs), which means more traffic to your site from the SERPs.
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Video is popular in email marketing campaigns. Email clients often display a small preview of any attached files, so adding an HTML5 video can help engage potential customers before they even open the message or attachment.
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The algorithm also favors videos where there’s related text below it: “The title tag may also be used by Google as an indication of what the page is about — this isn’t a coincidence; YouTube has been using tags for years[8]” – [Source](https://www.smashingmagazine.com/2009/02/12/how-to-use-video-for-seo/)
PEOPLE SHARE VIDEO MORE THAN OTHER FORMS OF CONTENT
You’ve probably noticed that video is more likely to be shared than other forms of content. This is because people find it easier to relate to a video they can see and hear than they do with an article or blog post. Videos are also more likely to be shared if they are short and engaging, which means you will want to keep them under two minutes in length. The best way to ensure that your videos are relevant, entertaining, and short is by having a plan before you start creating them (more on this later).
VIDEO IS AN ASSET THAT NEVER EXPIRES
When you create a video, you’re creating an asset that never expires. It can be used for years to come as a way to explain complex concepts, show how something works, demonstrate products and services in action, or show processes at work.
VIDEO IS A GREAT WAY TO COMMUNICATE WITH YOUR AUDIENCE
Video is an excellent way to communicate with your audience. It’s a great tool for showing people how to do things, explaining complicated concepts and demonstrating products and services. Video can also be used as a sales tool—a demonstration of how the product works can go a long way toward convincing potential customers that you or your business are trustworthy.
Video has become so commonplace that many people expect it when they interact with brands online. If you don’t have video on your website, you’re likely missing out on potential customers who would love what you have to offer but aren’t being compelled to buy from you because there’s nothing visual about what makes your company special or unique (and this includes photos).
Video is a powerful tool for content marketers, and it has the potential to help you reach your goals. We’ve covered some of the ways that video can be used in your content marketing strategy, from storytelling to SEO. But that’s not all there is to know about this topic: if you want more information on how to incorporate video into your marketing efforts (and why it works so well), contact us today!
